Our Business

We are experts in farm business consultancy, helping our clients to not only plan for change but to actually implement it in their business and maximise the utilisation of the land they farm.  

 Unique in the industry we provide the complete business solution from planing to design, installation to management, even investing in some of the systems we set up.

Our hands-on background allows us to deliver practical advice and design grazing enterprises, supported by infrastructure which achieve their target production. 

We believe in utilising regenerative and sustainable methods of production to help the industry deliver on its target of increased production with environmental enhancement!   

We are privileged to work with some brilliant farmers and take personal pride in helping their business develop to achieve increased profitability and a better work-life balance.   

The Team

James Daniel BEng – Director

Founder of Precision Grazing.  Grew up on a family farm in Cornwall and studied at Harper Adams University.  Introduced to managed grazing systems in NZ in 2015 and since then has worked with livestock farmers across the UK.  Interested in systems and technology which enables profitable and sustainable livestock enterprises.   FARMAX Elite Accredited conultant

Rhys Williams – Country Manager Wales

Based in North Wales, joined business in 2019.  Previous role as Manager at Glynllifon College with personal interest and experience in livestock systems, grazing management and share farming.  Experienced in preparing and delivering knowledge transfer programs, academic assessment and monitoring outcomes.         

Alexander Campbell - Grazing System Consultant 

Based in Hampshire but with Scottish roots Alexander (Sandy) studied at Harper Adams.  He has worked on variety of farms in the UK, USA and NZ, part of  Mole Valley's forage team gaining his BACIS qualification.  Recognising his passion for grazing he spent 12 months in NZ managing a TechnoGrazing beef station.  He joined Precision Grazing in January 2018 covering the East.  FARMAX Elite Accredited Consultant


James Daniel, Rhys Williams